Privacy Policy

Last revised: June 11, 2018


TrendMiner NV and each of its affiliated entities (“TrendMiner”, “we”, “us”) collects data when you send us an e-mail, use our company website(s) (“Website”), or use our software and onboarding and support services (the “Services”).

You may not always be aware of it, but using our Website or Services implies sharing personal data. According to the legal definition, personal data means any information relating to an identified or an identifiable natural person (“Personal Data”). It is sufficient to be regarded as Personal Data if the data allows us to make a direct or indirect link between one or more data on the one hand and a natural person on the other hand.

We consider the protection of your privacy to be very important and through this privacy policy (“Privacy Policy”), we would like to provide clarity on the way we process, store and use your Personal Data.

The collection and processing of Personal Data is subject to strict legal conditions to give you, as a user, the necessary guarantees that your Personal Data will not be publicly disclosed in an unauthorized manner. More specifically, processing of Personal data is subject to the EU Regulation 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, together with the codes of practice, codes of conduct, regulatory guidance and standard clauses and other related legislation resulting from such Regulation, as updated from time to time (the “Privacy Legislation”).

TrendMiner will only process, store and use your Personal Data in accordance with the provisions of the Privacy Legislation and this Privacy Policy. We will not disclose your Personal Data to any natural person, legal person, or entity other than TrendMiner (“Third Party”), unless set out in this Privacy Policy.

We assume that you have read this Privacy Policy before using our Website and Services, as well as given your consent to the collection and processing of your Personal Data by TrendMiner in accordance with this Privacy Policy. If you do not agree with the data practices described in this privacy policy, you should not use our Website or our Services.

Personal data that we collect

Use of our Website

You are free to use our Website without providing any Personal Data. You can voluntarily submit Personal Data on our Website, including contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your business.

The Website may collect demographic information, such as your ZIP code, age, gender, preferences, interests and favourites using log files. These log files are not associated with your name or other personal information. There is also information about your computer hardware and software that is automatically collected by our Website, including but not limited to your IP address, browser type, domain names, internet service provider (ISP), files viewed on our site (e.g., HTML pages, graphics, etc.), your operating system, clickstream data, access times and referring website addresses.

The Website offers you the opportunity to instant chat with us online using our “Doorbell chat” feature. You are not required to provide any Personal Data to use the doorbell chat. Once the conversation has started, you may choose to identify yourself to TrendMiner.

Email marketing campaigns that contain published content from our Website may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include but is not limited to opening of emails, forwarding of emails, clicking of links within the email content, times, dates and frequency of activity.

Our Website includes social media features, such as connect, share or like. These features may collect your IP address, which page you are visiting on our Website, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a Third Party or hosted directly on our Website.

Use of our Services

Our Services collect usage statistics and generate server and connector logs that are useful for support purposes. Usage and diagnostics records contain timestamped information on user login / logout, features / APIs used and corresponding parameters (including the user that has used the feature), as well as warnings and exceptions that may have occurred, system metrics such as CPU usage and memory usage, and metrics about application performance. Names of assets and data points may appear in our records but they do not contain passwords or security sensitive information.

In addition, our Services offer users the opportunity to chat with our specialised support staff online using our “Support chat” feature. When a chat conversation is started, contact details of the corresponding user that have been configured in the application will be sent along with it, including your name and email address.

The Services also offer users the opportunity to log a wish or feature request using the “Make a wish” feature. When a wish is submitted, contact details that are configured in the application will be sent along, including your name and email address.

TrendMiner’s customer success team measures engagement of users to increase value of the use of TrendMiner’s software by providing onboarding services and customer support. In order to provide the best onboarding and support experience, we create user and customer profiles. In particular, when you use the supported onboarding program, a user profile is created that contains metadata about you, including your name, email address, satisfaction scores and feature usage statistics.

Purposes of data collection and processing

Use of our Website

Your Personal Data regarding the use of our Website may be used for the following purposes (collectively, the “Purpose”):

  • to provide you with further information about our products, promotions and events or to assist you in answering any questions or queries you may have submitted;
  • to use the doorbell chat allowing you to submit wishes, ask a question, or directly contact a TrendMiner representative;
  • to refine future email campaigns and supply you with more relevant content based on your online activity; and
  • to use social media platforms.

Use of our Services

Your Personal Data regarding the use of our Services may be used for the following purposes (collectively, the “Purpose”):

  • to operate, maintain, enhance our Services and to provide the services and information that you request;
  • to allow our support staff to answer your questions online (for instance “Support chat” feature);
  • to log and follow up on comments and feature requests (for instance “Make a wish” feature);
  • to understand application usage patterns (for instance features that are popular or not used at all, typical settings for features, etc.) and to quantify application use, application performance and user retention;
  • to increase the use of our Services;
  • to improve the onboarding and support experience;
  • to enable our users to develop the necessary skills, knowledge and experience to become effective users of our Services.

We consider your Personal Data to be a vital part of our relationship with you and will never sell your Personal Data to Third Parties without your prior explicit consent.

During the provision of Services, TrendMiner may rely on Third Parties to take over a part of the aforementioned Purpose.

Furthermore, TrendMiner has free access to your Personal Data, and may freely save and disclose your Personal Data in the following cases:

  • to comply with applicable laws or regulations;
  • if a law enforcement authority or other government agency so requests;
  • to maintain its general terms and conditions to the extent applicable;
  • for investigating suspicious or fraudulent or illegal activities; and/or
  • to protect security and/or your rights or those of TrendMiner.


When using our Website or Services, we collect certain information through automated systems, including cookies (small text files stored in your browser) and similar technologies, mobile app identifiers, to increase security, measure use and effectiveness of the Website, identify problems and then resolve them. We may also use cookies and other automated systems for other purposes including the management of our Website or Services and other aspects of the commercialization of our company. To learn more about cookies and how they are used, please visit:

The information we collect in this way includes the IP address, browser properties, device properties, version of the operating system, information about actions taken on our Website or in our Services (including use, activity logs and click-throughs), and dates and times of the visits to the website. Data logs are deleted on a regular basis.

You can check the use of cookies through your browser settings and other tools. You can configure your browser to disable, reset or block (the use of) cookies or similar technologies. However, it is possible that without the use of cookies, our Website does not work properly, or that not all features of the Website are available.

In addition to our own cookies, our Website uses Google Analytics tracking cookies to better understand how visitors use the site. Google Analytics will save a cookie in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information on how Google Analytics uses data:

The Website also uses Hubspot tracking cookies to understand and enhance site usage. HubSpot uses cookies to track your usage of the site. When you visit this site, HubSpot leaves behind a cookie on your computer that helps HubSpot identify you on future visits to this site. HubSpot will track the page view activity of each visitor anonymously even before he or she becomes a contact. HubSpot uses cookies to track anonymous visitors by IP and uses cookies to pre-fill forms for known or previous site users.

For more information about the use of cookies by Third Parties, we refer you to the website of the relevant Third Party, as they will use cookies in accordance with their own cookie policy, which may differ from our own policy.

By continuing to use the Website you accept the use of cookies in your browser in accordance with this Privacy Policy.

Websites or applications of Third Parties

You acknowledge and accept that by using the Website you can gain access to certain content or services provided by Third Parties. In such case, a separate privacy policy of such a Third Party may apply. TrendMiner is not responsible for the privacy policy of Third Parties, nor for compliance therewith.

How we share and disclose Personal Data

We consider your Personal Data to be a vital part of our relationship with you and will never sell  your Personal Data to Third Parties without your prior explicit consent. In the following circumstances we may share your Personal Data with certain Third Parties:

  • With our service providers who are acting as processors and who assist us with our administrative or business functions, or in the provision of any of our products/services to you, or as required for the execution of this Privacy Policy.
  • With regulators and governmental bodies and regulators acting as processors or joint controllers who require reporting of processing activities in certain circumstances.
  • With marketing parties which are any selected Third Party that you consent to us sharing your information with for marketing purposes.
  • With a prospective buyer of our business or assets, only in the event that we wish to sell any part of our business or assets.
  • With other Third Parties including legal, professional or other advisors, regulatory authorities, courts, law enforcement agencies and government agencies) where necessary to enable us to enforce our legal rights, or to protect the rights, property or safety of our employees or where such disclosure may be permitted or required by law.

What are your rights as a data subject?

We want to guarantee a safe and lawful processing of Personal Data, and we assure that your Personal Data will be processed in a straightforward and lawful way. This implies that the Personal Data will only be processed for the aforementioned, explicitly stated and legal Purpose. TrendMiner furthermore assures that the Personal Data will always be processed in an adequate, relevant and non-excessive manner.

Your right for information

If you have questions or suggestions with regard to the processing of your Personal Data, provided you are able to prove your identity, you have the right to request information concerning the processing. We will then provide you with access to your Personal Data that we process as well as the source of these Personal Data.

Your right of rectification or erasure

You have the right to have your Personal Data rectified, erased or amended, free of charge, to correct inaccuracies, in the event your Personal Data is incomplete or incorrect, or is being processed in an unlawful manner. You have the right to request the erasure of incorrect data or data that is not relevant in such manner.

You have the right to have your Personal Data erased without undue delay, free of charge, unless the Personal Data has to remain stored in accordance with a legal provision. The erasure is predominantly related to visibility, which entails the possibility that the erased Personal Data will remain stored temporarily. However, TrendMiner will take any and all reasonable measures to erase all your Personal Data as fully and extensively as possible.

Your right of transferability of Personal Data

You have the right to request your Personal Data in a structured format.

Your right to object or restrict the processing

You can, at all times, object to the processing of your Personal Data, or request to restrict the processing of your Personal Data.

If you object or restrict the processing of Personal Data, certain features of the Services may be degraded or no longer available.

If you have questions about this Privacy Policy, or if you wish to exercise the above rights, please send a written request addressed to TrendMiner NV, Kempische Steenweg 309/5, B-3500 Hasselt, Belgium, or via e-mail to


We commit to taking reasonable administrative, technical and organizational measures against unauthorized or illegal processing of Personal Data or unintentional loss, destruction or damage, unauthorized or illegal access, disclosure or use of Personal Data. In some cases,  your Personal Data will be shared with Third Parties, which must also take reasonable administrative, technical and organizational measures to protect the Personal Data.

Storage, processing and access of Personal Data may take place outside the European Union. In the event that Personal Data are transferred outside the European Economic Area, TrendMiner ensures that such transfer occurs under the necessary legal provisions as required by the applicable legislation(s) in order to provide for an adequate level of protection of your Personal Data (e.g. adequacy decision of the EU commission (e.g. EU-US Privacy Shield), binding corporate rules, or EU standard contractual clauses).

In the event and as a result of the discovery or notification of an infringement on the safety of Personal Data, or access thereto by an unauthorized person, TrendMiner will notify you, in particular if the infringement is likely to violate your privacy.

Storage and removal of Data

We may store your Personal Data as long as reasonably required to provide you with the Services, and for the Purpose as described in this Privacy Policy. Afterwards, your Personal Data will be erased (typically after 5 years or less).

Children’s privacy

Our Website and Services are not intended for children. We do not knowingly collect or maintain Personal Data of children under the age of 13, and in some jurisdictions under the age of 16. If you are under the age of 13, please do not access our Website, or Services at any time or in any manner. If we learn that we have collected Personal Data of children under the age of 13 or 16 (as applicable), we will take appropriate steps to delete that Personal data.

Updates or changes to our Privacy Policy

If required, this Privacy Policy may be modified or updated. TrendMiner may update this Privacy Policy from time to time by posting a new version online on our website. You should review this privacy policy often to stay informed of changes that may affect you.

Contact details

Joan van de Wetering

TrendMiner NV

Kempische Steenweg 309/5

B-3500 Hasselt, Belgium

+32 11 263 830