Privacy Policy

Website Privacy Policy

This privacy policy applies to the website belonging to TrendMiner (hereafter referred to as the “site”) and to the visitors who choose to use the site.

This privacy policy sets out the different areas where visitors’ privacy is concerned and outlines the obligations and requirements of the visitors and of TrendMiner as site owner. The way the site processes, stores and protects visitor data and information is also detailed within this policy. This privacy policy governs our data collection, processing and usage practices. By using the site, you consent to the data practices described in this privacy policy and in out Terms of Use. If you do not agree with the data practices described in this privacy policy, you should not use this site. TrendMiner may update this Privacy Policy from time to time by posting a new version online. You should check this page occasionally to review any changes.

Our commitment to your privacy

TrendMiner will never sell, share or give any information you submit to this site to/with any third or external party. Any information you submit will be stored by TrendMiner only. TrendMiner is committed to protecting the privacy of our site visitors and does its utmost to ensure your privacy throughout your visiting experience.

If you feel that this site is not abiding by our privacy policy, please contact TrendMiner.

Use of cookies

This site uses cookies to analyze trends, administer the site, track users’ movements around the website, and to gather demographic information about our user base as a whole. We also use cookies to help you personalize your online experience.

What are cookies?

A cookie is a text file that is placed on your hard disk by a Web server. Cookies track, save and store information about interactions and usage of the website. This allows the website to provide a more tailored experience within this website. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you fill in a download form, a cookie helps us to recall your specific information on subsequent visits. When you return to our site again, the information you previously provided can be retrieved, so you can easily use the customized features. To learn more about cookies and how they are used, please visit:

How to avoid cookies

Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers they should take necessary steps within their web browsers security settings to block all cookies from this site. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of this site. TrendMiner keeps track of the web pages you visit within the site, in order to determine which portion of our site is the most popular or most used.

Which cookies does this site use?

This site uses Google Analytics tracking cookies to better understand how visitors use the site. Google Analytics will save a cookie in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information on how Google Analytics uses data:

This site also uses Hubspot tracking cookies to understand and enhance site usage. HubSpot uses cookies to track your usage of the site. When you visit this site, HubSpot leaves behind a cookie on your computer that helps HubSpot identify you on future visits to this site. HubSpot will track the page view activity of each visitor anonymously even before he or she becomes a contact. HubSpot uses cookies to track anonymous visitors by IP and uses cookies to pre-fill forms for known or previous site users.

Personal information

You are free to use this site without providing any information about yourself. When you request access to restricted content, we may request that you provide personal information. This site will never request sensitive information from you such as credit card details or billing information.

This refers to any information that you voluntarily submit to us and that identifies you personally, including contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your business. We will never sell your personal information to any third party.

Log file information

This site may collect demographic information, such as your ZIP code, age, gender, preferences, interests and favorites using log files. These log files are not associated with your name or other personal information. There is also information about your computer hardware and software that is automatically collected by this site, including but not limited to: your IP address, browser type, domain names, internet service provider (ISP), files viewed on our site (e.g., HTML pages, graphics, etc.), your operating system, clickstream data, access times and referring website addresses.

Contact and communication

Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use. TrendMiner may use any information submitted by you on the website to provide you with further information about our products, promotions and events or to assist you in answering any questions or queries you may have submitted.

Doorbell chat

This site offers users the opportunity to instant chat with us online using our “Doorbell chat” feature. Visitors can use the doorbell chat to submit wishes, ask a question, or directly contact a TrendMiner representative. Doorbell chats are automatically provided with an anonymized name. You are not required to provide any personal or identifying information about yourself to use the doorbell chat. Once the conversation has started, you may choose to identify yourself to the TrendMiner representative, but the channel will remain anonymous.

Information entered into the doorbell chat is communicated using application. From Smooch the information is passed into Slack where it is accessed by TrendMiner representatives. Once the conversation is completed, the contents of the conversation are archived within Slack. Based on the conversation via the Doorbell chat and at the visitor’s request, the visitor may then be put into contact with a TrendMiner sales representative or a technical support representative.

The content of all conversations via the doorbell chat and subsequent communications with TrendMiner representatives is provided solely at the visitor’s risk. TrendMiner will never sell the content of your Doorbell chat conversations to any third party. Using the Doorbell chat feature will not automatically subscribe you to receive email marketing from TrendMiner.

Email marketing

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include but is not limited to: opening of emails, forwarding of emails, clicking of links within the email content, times, dates and frequency of activity. This information is used to refine future email campaigns and supply you with more relevant content based around your online activity.

Subscription preferences

If you no longer wish to receive digital communications, you may unsubscribe or update your subscription preferences at any time. The option to unsubscribe or manage your subscriptions is provided in the footer of each email we send.

External links

Our site provides links to other websites. We do not control, and are not responsible for, the content or practices of these other websites. Although this site aims to only include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. Our provision of such links does not constitute our endorsement of these other websites, their content, their owners, or their practices. This privacy policy does not apply to these other websites, which are subject to any privacy and other policies they may have. The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Visitors should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social media

Social media platforms

Communication, engagement and actions taken through external social media platforms that this site and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively. They are not covered under this privacy policy. Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution regarding their own privacy and personal details.

Neither this site nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

Social media features

This site may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Our site includes social media features, such as connect, share or like. These features may collect your IP address, which page you are visiting on our sites, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. This privacy policy does not apply to these features. Your interactions with these features are governed by the privacy policy and other policies of the companies providing them.

Shortened links in social media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default, some social media platforms shorten lengthy URLs [web addresses] (this is an example:

Users are advised to take caution and good judgement before clicking any shortened URLs published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine URLs are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.