Cookie Policy

Last updated: 15 June 2020

With this cookie policy, TrendMiner N.V. (Kempische Steenweg 309/5, B-3500 Hasselt, Belgium, with company number 0894.414.630) as data controller is providing information about the uses of cookies and similar technologies on our websites. For more information on how we process personal data, please refer to our Privacy Policy.

  1. Definition

Cookies are small text files that are stored on your device when you visit a website. This allows this website to remember your actions and preferences (such as language, font, display options, etc.) during a certain period. The advantage of this is that when you visit the website again or navigate between different web pages, you don’t have to set your preferences again.

Cookies are used to facilitate and improve the browsing experience. When you visit the website, cookies ensure that your personal settings are recalled. In addition, data is collected about how the website was consulted, and so we can improve the overall performance of the website in terms of speed and operation.

Cookies can also be used for direct marketing and advertising purposes.

Cookies never function independently and are always linked to a website. Cookies in no way provide access to data on your device.

If you do not want a website to place cookies on your computer, you can change the settings of your browser.

  1. General usage of personal data in connection with cookies

By using cookies, we collect, process, and use data, including personal data, for promotional and market research purposes in pseudonymous form and to adjust our website to your interests, for displaying or sending you – if applicable with your consent – information about us and to keep you updated about our products and services that might be of interest to you. Based on this technology we might get reports from our service providers that include references to personal or aggregated data. Aggregated data might include data like general demographic or usage characteristics describing the visitors of our websites.

  1. Types of Cookies, Purpose and Lawfulness

In the following section you will find general descriptions about the types of cookies that are used on our website, including the purposes of these cookies.

Required Functional CookiesDescription:
The required cookies enable the navigation and basic functionality of the websites, e.g. access to protected areas of the websites. 

Settings:
If you configure your browser to prevent the storage of required cookies, some parts of the websites will not work properly. 

Lawfulness:
The legal basis for the collection of information by means of required cookies is either the necessity to carry out the contract (via the use of our website, if we have concluded such a contract with you) or a balance of interests between ours or the interests of third parties who set and use cookies and have a legitimate interest in the functioning of the website and your interests in a minimized use of your personal data. 

Website StatisticsDescription:

These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.

Settings:
You can configure your browser to prevent the storage of our Website Statistics functionality cookies..

Lawfulness:
The legal basis for the collection of information by our Contact form cookies is your consent.

Targeting or Advertising CookiesDescription:

In some cases we make use of third-party service providers to track and analyze statistical information about the usage and scope of content that is used by individual users of our websites. This might result in cookies being set by the service providers to track the performance of our advertisement. These cookies might, for example store information about the browsers that have been used to visit our websites. The information provided to third-party providers by us does not include personal information, but the collected information might be linked with other personal information gathered elsewhere, if you are also using other services provided by us.

Besides that we have contracts with advertising networks. These advertising networks track your online activities and navigation over time and across multiple websites or other online services by setting cookies. This might result in information being tracked about you across multiple browsing devices, like your PC or laptop, smartphone, or tablet. Third-parties use such information to target advertising for products and services based on your personal interests. This might result in advertisements being displayed on any of your browsing devices. The Advertising Cookies with their related services help us to analyze and monitor the effectiveness of our marketing activities.

Settings:
You can configure your browser to prevent the storage of Advertising Cookies. Beyond that we also offer special opt-out options for Advertising Cookies, which are described below.

Lawfulness:
The legal basis for the collection of information by targeting/advertising cookies is your consent.

Chat OptionsDescription:
We provide an easy way for you to contact us through chat on this website. Enable this option to load the chat option into the website.

Settings:
You can configure your browser to prevent the storage of our Chat functionality cookies. Beyond that we also offer special opt-out options for Advertising Cookies, which are described below.

Lawfulness:
The legal basis for the collection of information by our chat functionality cookies is your consent.

Content RecommendationsDescription:
We will show you links to relevant content in our site that is related to content you have already read and shown interest in.

Settings:
You can configure your browser to prevent the storage of our Content Recommendations functionality. Beyond that we also offer special opt-out options for Advertising Cookies, which are described below.

Lawfulness:
The legal basis for the collection of information by our Content Recommendations cookies is your consent.

Contact FormDescription:
This site uses a number of forms to collect information from you for contact purposes. These forms are loaded from the Hubspot marketing platform. To display these forms, a script is loaded from their website. Additionally a cookie is placed by Hubspot to keep track of information you have entered.

Settings:
You can configure your browser to prevent the storage of our Contact Form functionality. Beyond that we also offer special opt-out options for Advertising Cookies, which are described below.

Lawfulness:
The legal basis for the collection of information by our Contact form cookies is your consent.

View VideosDescription:
This website contains a number of video’s that are hosted on the Vimeo and YouTube streaming video platform. These services will place a cookie and load a script from their website to make it possible to view these video’s directly from this website. Any advertisements shown may be based on your previous internet behaviour as known with these services.

Settings:
You can configure your browser to prevent the storage of our Video functionality. Beyond that we also offer special opt-out options for Advertising Cookies, which are described below.

Lawfulness:
The legal basis for the collection of information by our Video functionality cookies is your consent.

  1. Opt-Out

You can stop the placement of certain cookies on your device by setting the permissions on the GDPR Permissions page. In addition, you can use the browser settings to control and restrict the placement of cookies. In this respect you can also delete existing cookies. However, this can lead to a restriction of the functionality of our website.

You can set your browser to notify you before a cookie is placed or to refuse cookies. Below you will find some links with more information about the configuration of cookies in the most common web browsers:

TrendMiner has no control over the content of the above links. These links can be changed by the responsible owners of the respective browsers. 

  1. Used Cookies

In the following table you will find descriptions about the cookies used on our website.

Cookie nameProviderUseCategoryExpiration
PHPSESSIDTrendMiner www.trendminer.comTo identify your unique session on the website. TrendMiner Privacy Policy TrendMiner Terms of UseRequired Functional cookiesEnd of session
gdprc gdprc_consents_{id} Gdprc_permissionbar_{id} wordpress_logged_in_not_really_but_gdpr_permissions_set_{id}TrendMiner www.trendminer.comCookies used by the cookie banner. It stores your permission to activate other cookies. In case you do not give permission, other non-functional cookies remain disabledRequired Functional cookies10 years
tm-access-tokenTrendMiner www.trendminer.comCookie used for security authenticationRequired Functional cookiesEnd of session
__cfduidCloudflare www.cloudflare.comCookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information. Cloudflare Privacy Policy Cloudflare Terms of UseFunctional cookiesThe cookie is a session cookie that expires after 30 days.
__zlcmidZendesk www.zendesk.comCookies are used to store the user identity across visits and the user’s preference to disable our Live Chat feature. Zendesk Privacy Policy Zendesk Terms of UseFunctional cookies1 year
__hssc __hssrc __hstc hubspotutkHubspot www.hubspot.comCookies are used to analyse traffic, store previously information on form and simplify new form submissions. Hubspot Privacy Policy Hubspot Terms of UseAnalytics__hssc : 30 min __hssrc : session __hstc, hubspotutk : 13 months
__utma __utmb __utmc __utmz _ga _gid _gat AMP_TOKEN _gac_ __utma __utmb __utmc __utmz __utmt _gaexpGoogle www.google.comCookies are used to  help TrendMiner analyse the traffic on the website. Google Privacy Policy Google Terms of UseAnalytics__utma: 2 years from set/update __utmb: 30 min from set/update __utmc: End of browser session __utmz: 6 months from set/update _ga: 2 years _gid: 24 hours _gat: 1 minute AMP_TOKEN: 30 seconds to 1 year _gac_: 90 days __utma: 2 years from set/update __utmb: 30 mins from set/update __utmc: End of browser session __utmz: 6 months from set/update __utmt: 10 minutes _gaexp: Depends on the length of the experiment but typically 90 days
_ga _gidGoogle Ads Conversion Tracker www.google.comCookies are used to help TrendMiner show advertisements, to measure the performance of advertising campaigns, to serve and measure advertisements across different browsers and devices used by the same person. Used by Google Ads to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. Google Privacy Policy Google Terms of UseAdvertising_ga : 2 years _gid : 24 hours
mp_{identifier}_mixpanelMixpanel www.mixpanel.comTraffic analysis, and in particular how users reached the platform. Mixpanel Privacy Policy Mixpanel Terms of UseAnalytics1 year
_fbp _fr sb datrFacebook www.facebook.comFacebook Conversion Pixel – Cookies are used to help TrendMiner show advertisements, to measure the performance of advertising campaigns, to serve and measure advertisements across different browsers and devices used by the same person. Facebook Privacy Policy Facebook Terms of UseAdvertising_fbp, _fr :90 days sb, datr :2 years
personalization_idTwitter www.twitter.comCookies are used to help TrendMiner show advertisements, to measure the performance of advertising campaigns, to serve and measure advertisements across different browsers and devices used by the same person. Twitter Privacy Policy Twitter Terms of UseAdvertising2 years
UserMatchHistory bcookie bscookie lang lidc lisscLinkedIn www.linkedin.comCookies are used to help TrendMiner show advertisements, to measure the performance of advertising campaigns, to serve and measure advertisements across different browsers and devices used by the same person. LinkedIn Privacy Policy LinkedIn Terms of UseAdvertisingLang :session Lidc : 24 hrs UserMatchHistory: Max 1 month bcookie, bscookie, lissc : max 2 years
__stid __stidv st_samesiteSharethis www.sharethis.comShareThis cookies help to share site content on social media sites

Sharethis Privacy Policy

Advertising_stid, __stidv : 1 year St_samesite : session
_hjClosedSurveyInvites
_hjDonePolls
_hjMinimizedPolls
_hjShownFeedbackMessage
_hjid
_hjRecordingLastActivity
_hjTLDTest
_hjUserAttributesHash
_hjCachedUserAttributes
_hjLocalStorageTest
_hjIncludedInPageviewSample
_hjIncludedInSessionSample
_hjAbsoluteSessionInProgress
Hotjar!
www.hotjar.com
Cookies are used to help TrendMiner analyze the traffic on the website.

Hotjar! Privacy Policy

Hotjar! Terms of Use

Analytics
_hjClosedSurveyInvites365 days
_hjDonePolls365 days
_hjMinimizedPolls365 days
_hjShownFeedbackMessage365 days
_hjid365 days
_hjRecordingLastActivitySession
_hjTLDTestSession
_hjUserAttributesHashSession
_hjCachedUserAttributesSession
_hjLocalStorageTestUnder 100ms
_hjIncludedInPageviewSample30 minutes
_hjIncludedInSessionSample30 minutes
_hjAbsoluteSessionInProgress30 Minutes

You can stop the placement of cookies on your device by using the opt-out options. In addition, you can use the browser settings to control and restrict the placement of cookies. In this respect you can also delete existing cookies. However, this can lead to a restriction of the functionalities of our websites.

Of course, if you have any questions, comments or complaints in connection with this Cookie Policy, you are also welcome to contact Software AG’s Data Protection Officer directly:

TrendMiner NV
Kempische Steenweg 309/5
B-3500 Hasselt, Belgium

email: privacy [at] trendminer.com

Phone: +32 11 263 830