Cookie Policy
Last updated: 19 July 2021
With this cookie policy, TrendMiner N.V. (Kempische Steenweg 309/5, B-3500 Hasselt, Belgium, with company number 0894.414.630) as data controller is providing information about the uses of cookies and similar technologies on our websites. For more information on how we process personal data, please refer to our Privacy Policy.
- Definition
Cookies are small text files that are stored on your device when you visit a website. This allows this website to remember your actions and preferences (such as language, font, display options, etc.) during a certain period. The advantage of this is that when you visit the website again or navigate between different web pages, you don’t have to set your preferences again.
Cookies are used to facilitate and improve the browsing experience. When you visit the website, cookies ensure that your personal settings are recalled. In addition, data is collected about how the website was consulted, and so we can improve the overall performance of the website in terms of speed and operation.
Cookies can also be used for direct marketing and advertising purposes.
Cookies never function independently and are always linked to a website. Cookies in no way provide access to data on your device.
If you do not want a website to place cookies on your computer, you can change the settings of your browser.
- General usage of personal data in connection with cookies
By using cookies, we collect, process, and use data, including personal data, for promotional and market research purposes in pseudonymous form and to adjust our website to your interests, for displaying or sending you – if applicable with your consent – information about us and to keep you updated about our products and services that might be of interest to you. Based on this technology we might get reports from our service providers that include references to personal or aggregated data. Aggregated data might include data like general demographic or usage characteristics describing the visitors of our websites.
- Types of Cookies, Purpose and Lawfulness
In the following section you will find general descriptions about the types of cookies that are used on our website, including the purposes of these cookies.
| Required Functional Cookies | Description: The required cookies enable the navigation and basic functionality of the websites, e.g. access to protected areas of the websites. Settings: Lawfulness: |
| Website Statistics | Description:
These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them. Settings: Lawfulness: |
| Targeting or Advertising Cookies | Description:
In some cases we make use of third-party service providers to track and analyze statistical information about the usage and scope of content that is used by individual users of our websites. This might result in cookies being set by the service providers to track the performance of our advertisement. These cookies might, for example store information about the browsers that have been used to visit our websites. The information provided to third-party providers by us does not include personal information, but the collected information might be linked with other personal information gathered elsewhere, if you are also using other services provided by us. Besides that we have contracts with advertising networks. These advertising networks track your online activities and navigation over time and across multiple websites or other online services by setting cookies. This might result in information being tracked about you across multiple browsing devices, like your PC or laptop, smartphone, or tablet. Third-parties use such information to target advertising for products and services based on your personal interests. This might result in advertisements being displayed on any of your browsing devices. The Advertising Cookies with their related services help us to analyze and monitor the effectiveness of our marketing activities. Settings: Lawfulness: |
| Chat Options | Description: We provide an easy way for you to contact us through chat on this website. Enable this option to load the chat option into the website. Settings: Lawfulness: |
| Content Recommendations | Description: We will show you links to relevant content in our site that is related to content you have already read and shown interest in. Settings: Lawfulness: |
| Contact Form | Description: This site uses a number of forms to collect information from you for contact purposes. These forms are loaded from the Hubspot marketing platform. To display these forms, a script is loaded from their website. Additionally a cookie is placed by Hubspot to keep track of information you have entered. Settings: Lawfulness: |
| View Videos | Description: This website contains a number of video’s that are hosted on the Vimeo and YouTube streaming video platform. These services will place a cookie and load a script from their website to make it possible to view these video’s directly from this website. Any advertisements shown may be based on your previous internet behaviour as known with these services. Settings: Lawfulness: |
- Opt-Out
You can stop the placement of certain cookies on your device by setting the permissions on the GDPR Permissions page. In addition, you can use the browser settings to control and restrict the placement of cookies. In this respect you can also delete existing cookies. However, this can lead to a restriction of the functionality of our website.
You can set your browser to notify you before a cookie is placed or to refuse cookies. Below you will find some links with more information about the configuration of cookies in the most common web browsers:
TrendMiner has no control over the content of the above links. These links can be changed by the responsible owners of the respective browsers.
- Used Cookies
In the following table you will find descriptions about the cookies used on our website.
| Cookie name | Provider | Use | Category | Expiration |
| PHPSESSID | TrendMiner www.trendminer.com | To identify your unique session on the website. TrendMiner Privacy Policy TrendMiner Terms of Use | Required Functional cookies | End of session |
| gdprc gdprc_consents_{id} Gdprc_permissionbar_{id} wordpress_logged_in_not_really_but_gdpr_permissions_set_{id} | TrendMiner www.trendminer.com | Cookies used by the cookie banner. It stores your permission to activate other cookies. In case you do not give permission, other non-functional cookies remain disabled | Required Functional cookies | 10 years |
| tm-access-token | TrendMiner www.trendminer.com | Cookie used for security authentication | Required Functional cookies | End of session |
| __cfduid | Cloudflare www.cloudflare.com | Cookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information. Cloudflare Privacy Policy Cloudflare Terms of Use | Functional cookies | The cookie is a session cookie that expires after 30 days. |
| __zlcmid | Zendesk www.zendesk.com | Cookies are used to store the user identity across visits and the user’s preference to disable our Live Chat feature. Zendesk Privacy Policy Zendesk Terms of Use | Functional cookies | 1 year |
| __hssc __hssrc __hstc hubspotutk | Hubspot www.hubspot.com | Cookies are used to analyse traffic, store previously information on form and simplify new form submissions. Hubspot Privacy Policy Hubspot Terms of Use | Analytics | __hssc : 30 min __hssrc : session __hstc, hubspotutk : 13 months |
| __utma __utmb __utmc __utmz _ga _gid _gat AMP_TOKEN _gac_ __utma __utmb __utmc __utmz __utmt _gaexp | Google www.google.com | Cookies are used to help TrendMiner analyse the traffic on the website. Google Privacy Policy Google Terms of Use | Analytics | Varies from session to up to 2 years |
| _ga _gid | Google Ads Conversion Tracker www.google.com | Cookies are used to help TrendMiner show advertisements, to measure the performance of advertising campaigns, to serve and measure advertisements across different browsers and devices used by the same person. Used by Google Ads to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. Google Privacy Policy Google Terms of Use | Advertising | _ga : 2 years _gid : 24 hours |
| mp_{identifier}_mixpanel | Mixpanel www.mixpanel.com | Traffic analysis, and in particular how users reached the platform. Mixpanel Privacy Policy Mixpanel Terms of Use | Analytics | 1 year |
| _fbp _fr sb datr | Facebook www.facebook.com | Facebook Conversion Pixel – Cookies are used to help TrendMiner show advertisements, to measure the performance of advertising campaigns, to serve and measure advertisements across different browsers and devices used by the same person. Facebook Privacy Policy Facebook Terms of Use | Advertising | _fbp, _fr :90 days sb, datr :2 years |
| personalization_id | Twitter www.twitter.com | Cookies are used to help TrendMiner show advertisements, to measure the performance of advertising campaigns, to serve and measure advertisements across different browsers and devices used by the same person. Twitter Privacy Policy Twitter Terms of Use | Advertising | 2 years |
| UserMatchHistory bcookie bscookie lang lidc lissc | LinkedIn www.linkedin.com | Cookies are used to help TrendMiner show advertisements, to measure the performance of advertising campaigns, to serve and measure advertisements across different browsers and devices used by the same person. LinkedIn Privacy Policy LinkedIn Terms of Use | Advertising | Lang :session Lidc : 24 hrs UserMatchHistory: Max 1 month bcookie, bscookie, lissc : max 2 years |
| tuuid IUUID | Demandbase www.demandbase.com | tuuid – Analytics and advertising services. IUUID – Performance and optimization. |
Advertising and Targeting | 2 years |
| __stid __stidv st_samesite | Sharethis www.sharethis.com | ShareThis cookies help to share site content on social media sites. Sharethis Privacy Policy |
Advertising | _stid, __stidv : 1 year St_samesite : session |
| _clck | Microsoft Clarity | Persists the Clarity User ID, unique to that site, on the browser. | Analytics | 1 year |
| _clsk | Microsoft Clarity | Connects multiple page views by a user into a single Clarity session recording. | Analytics | Session |
| CLID | Microsoft Clarity | Identifies the first time Clarity saw this user on any site using Clarity. | Analytics | 1 year |
| ANONCHK | Microsoft Clarity | Indicates whether MUID is transferred to ANID, used for advertising. Clarity does not use ANID, so it’s always set to 0. | Analytics | Session |
| MR | Microsoft Clarity | Indicates whether or not to refresh MUID. | Analytics | 1 week |
| MUID | Microsoft Clarity | Identifies unique web browsers visiting Microsoft sites. Used for advertising, site analytics, and other operational purposes. | Analytics | 1 year |
| SM | Microsoft Clarity | Used in synchronizing the MUID across Microsoft domains. | Analytics | Session |
You can stop the placement of cookies on your device by using the opt-out options. In addition, you can use the browser settings to control and restrict the placement of cookies. In this respect you can also delete existing cookies. However, this can lead to a restriction of the functionalities of our websites.
Of course, if you have any questions, comments or complaints in connection with this Cookie Policy, you are also welcome to contact Software AG’s Data Protection Officer directly:
TrendMiner NV
Kempische Steenweg 309/5
B-3500 Hasselt, Belgium
email: privacy [at] trendminer.com
Phone: +32 11 263 830
