The main goal of the Define phase is to select an appropriate project and define the defect at hand. The project’s focus is crucial and usually assessed from the customer’s perspective as well as main painpoints specific to the organization’s product portfolio. In general, the customer’s voice and the organization’s pain points will be captured in corporate KPIs such as energy per ton of production, asset utilization, overall yield or product end quality. The detailed nature of the KPIs depends on the industry and respective endmarket requirements demanded by the customer. In order to focus on the right projects that are connected to improvements of strategic KPIs, appropriate prioritization is key, especially since traditionallyconducted Six Sigma projects can take a couple of months or longer. The results of the define phase should be captured in a project charter. The project usually is carried out by a team of process stakeholders with Six Sigma belts and process experts who know the production process in great detail.